The Challenge: Scaling Without Losing Authenticity
This local brand was already viral on TikTok — driven by raw, authentic videos from the CEO. But they hit a plateau:
- Heavy reliance on one personality and one video style
- Disconnected content from their influencer affiliates
- No structured ad system to scale profitably
They didn’t just need more content. They needed a strategy that converts.
The Strategy: From Viral to Sustainable — Building a Scalable Ecosystem
Over nearly 3 years, we worked closely with the brand to build a high-performing TikTok ecosystem.
Here’s how we helped them hit ₱122M+ in sales:
🎯 Performance-Driven Ad Management
We launched, tested, and scaled high-performing creatives — repurposing top content, targeting warm audiences, and refining every step of the funnel based on real data.
🤝 Strategic Influencer & Affiliate Direction
We didn’t just leave content up to chance. We provided creative briefs and feedback loops for affiliates to ensure their content aligned with conversion trends. We built a team of performance-ready creators.
🎬 Event & Production Support
We also produced content during client events, adding a layer of authenticity, community, and brand excitement — all repurposed for both organic and paid use.
📢 Collaboration with PR Teams
We worked directly with their internal and PR agency teams to share what was working, so affiliate seeding and campaign pushes were backed by ad data — not guesswork.
The Result: 9-Figure Sales with Lean Spend
With an ad spend of only ₱8.1M, we helped the brand generate over ₱122M in tracked TikTok Shop revenue, hitting a massive 15.04x ROAS.
This included:
- 137,946 total purchases
- 53,222 paid follows
A purchase rate of 7.49%, above industry average
Final Thoughts
This case proves that creativity + data = unstoppable growth. You don’t need hundreds of creators or an agency doing guesswork. You need strategy, performance insight, and content that sells.
Want to scale your beauty or wellness brand on TikTok like this?
