The Challenge: A Business Owner Doing It All
When the owner of this Pampanga-based auto detailing shop came to us in early 2022, they were wearing every hat: overseeing day-to-day operations, handling customer inquiries, and trying to run Facebook ads on their own.
Sales were averaging ₱651,317 per month — a respectable number, but far from the shop’s full potential. The challenge? The owner knew how good the service was, but struggled to translate that into actual leads and bookings through digital marketing. The ads were inconsistent, poorly optimized, and lacked a clear funnel.
It was clear they didn’t need more hustle — they needed a strategy.
The Solution: Data-Driven Ads with a Localized Strategy
Once we took over, our first step was a full audit of their ad account. We immediately spotted missed opportunities:
- Ads were targeting too broad an audience
- Creative lacked local relatability and urgency
- There was no retargeting structure or clear lead funnel
Here’s what we implemented:
✅ Hyper-local targeting to reach car owners within Pampanga ready to book detailing services
✅ High-converting creative that highlighted transformations and social proof
✅ Retargeting ads to nurture interest and bring back warm leads
✅ A lead-focused funnel that made it easy for prospects to book through Messenger
The Result: Growth That Tripled in Under 2 Years
By 2024, their monthly sales skyrocketed to ₱2.8 million — more than 3x their 2022 numbers. The owner regularly tells us we “saved their business,” and the results speak for themselves:
- Bookings more than doubled in the first six months
- Monthly revenue tripled, reaching nearly ₱3M/month
- The business expanded operations, hired more staff, and opened new slots due to demand
Why It Worked
This wasn’t magic. It was marketing done right: consistent testing, a deep understanding of the local market, and high-performing ad creatives that felt authentic to the brand’s voice. We turned the owner’s vision into structured, scalable growth.
Final Thoughts
We love working with service-based businesses like this — especially when the impact goes beyond just numbers. It’s why we do what we do. At Good Diva Marketing, we don’t just help you run ads. We help you build something sustainable.
