The Challenge: Standing Out in a Saturated Skincare Market
As a new skincare brand entering a crowded space, Trugentle knew first impressions mattered. The product was gentle, dermatologically tested, and made for sensitive skin — but how do you communicate all that through social media without looking like every other skincare brand?
They needed content that didn’t just look good — it needed to feel real, resonate with Gen Z and millennial audiences, and convert.
Their team came to us with one clear goal:
“We want premium-looking videos that don’t feel overly produced — just clean, human, and strategic.”
The Solution: One Day. 15 Videos. Full Strategy
We designed a shoot plan that maximized output without compromising quality. Here’s what we did:
✅ Pre-production creative strategy with content pillars (testimonials, benefits, aesthetic use, lifestyle POV)
✅ Cast diverse talents to represent their target market authentically
✅ Used both cinematic visuals and raw UGC-style delivery to build trust
✅ Shot 15 short-form videos in a single day — each designed for different campaign objectives (awareness, engagement, conversion)
✅ Edited variants for both TikTok and Meta, optimizing for platform-specific best practices
The Result: Quality Content, Done Efficiently
In just one production day, Trugentle walked away with:
- 15 ready-to-post videos designed to perform across Meta and TikTok
- A full month’s worth of content for their launch campaign
- A polished, on-brand look that matched their identity — fresh, clean, and confident
- Content they could repurpose for ads, page banners, and influencer collaborations
Best of all? It was all done on a lean startup budget — proving you don’t need big money to create content that feels premium.
Why It Worked
Our approach focused on three things:
- Efficiency: 1-day shoot = 30 days of content
- Relatability: UGC-style delivery makes it feel real
- Cinematic polish: It still looks elevated, not DIY
Final Thoughts
For new brands like Trugentle, content is the first touchpoint with customers — and it can make or break a launch. We’re proud to have helped them show up as the brand they envisioned, right from Day 1.
Want to launch your product with standout content like this?
